WHY Online Radio?

WHY Online Radio?

Because Online Radio Is A MORE Effective Advertising Medium Today! Ad specializing that uses a unique kind of radio endorsement that uses local and national radio personalities to inspire direct sales and immediate results. When the RIGHT radio personalities promote your products and services, you will experience instant benefits: greater traffic, more website hits, higher call-volume and, most importantly, increased sales.

Radio endorsements are an incredibly effective form of direct marketing, often completely untapped by your competitors. Radio listeners are loyal to their favorite stations and have much in common with their favorite DJ's and talk-show hosts.

According to RAB, 43% of listeners actually find themselves talking back to the people on the radio. An honest recommendation from a popular radio host then, can be as powerful as a direct recommendation from a friend.

As far back as 1999 30% of Internet users were listening to Internet radio! Demographically 35% were male and 24% were female.

Radio personalities can inspire direct sales. Radio listeners tend to be loyal to their favorite stations and tend to have a bond with their favorite DJ’s and talk-show hosts.

In fact according to RAB, 43% of radio listeners find themselves talking back to the people on radio!

An honest recommendation from a popular radio host can be as powerful as a direct recommendation from a friend. A broadcast story on radio tends to have more credibility then a well-placed advertisement elsewhere!

MORE IMPORTANTLY, Radio listeners do not switch from channel to channel when a commercial appears like TV watchers do. Radio listeners stay with their channel.

Radio works on the subconscious or unconscious level. People who listen remember your product. The name stays with them as well as any slogan etc. When you compare spot for spot radio is far less expensive and can therefore be a powerful adjunct to any other advertising you are using.

Picture this: Your online ad features a link to your favorite online radio station where your banner or ad is displayed along with the online DJ speaking about your ad in between the music.
One online music web radio site flashes advertising banners between each song. Talk about visual hypnotics!

Dividing up the pie for the web radio audience, RRadio Network says, “Radio Online is a credible, responsive medium that delivers impressions to a loyal, affluent, educated audience!”

Do people REALLY read the newspaper anymore, if so what are the percentages? Which of your customers watch television? Are any of those advertising venues a wise investment today?

More than ever before, your business is faced with some tough advertising challenges. Your costs are increasing. Competition within the marketplace is tightening. Profits are becoming more limited. Customers have grown more cautious of how and where they spend their money. Then, of course, there are the other advertising issues. Are the yellow pages an effective use of your budget? Will ANYONE see your outdoor ad, and ACT on it? Will people respond to your direct mail campaign?

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Millions of people use the Internet radio! Advertisers should too!

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NOW for some stats, of the MILLIONS of online listeners:

· 40.9% listen for 3 hours or more!
· 27.4% listen for 1-2 hours
· 16.5% listen for 2 to 3 hours
· 13.1% listen less then an hour

Income & Educational Stats:

· 42.6% have annual incomes of above $50,000
· 13.5% have annual incomes of above $90,000
· 56.2% are 5 year Internet veterans
· 32.7% are 2 year + online radio veterans
· 57.7% have a college degree
· 17.9% a post graduate degree

IMPRESSIVE PERCENTAGES!

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Sources

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Magazines, The Advantages:

Readership: According to spring 1999 Simmons data, 81.5 percent of adults age 18 and up say they read one or more magazines.

Targetability: Specialty magazines allow advertisers to target consumers demographically, by product affinity, or by lifestyle.

Strong Visuals: Magazine ads can be highly creative and aesthetically appealing through the effective use of photography, graphics, color, and copy.

Portability: Magazines can be carried by consumers and read almost anywhere, at any time (in-car being one notable exception).

Advertorial: An in-depth advertising message can be created to appear more like editorial copy than an advertisement, although most magazines require such advertorials to be clearly designated as ads.

Localizing: Regional/local editions, poly-wrap inserts, and local "vista" magazines offer local advertising opportunities.

Magazines, The Disadvantages:

Competition: There are too many magazines…and too many choices. Advertisers and consumers have over 18,000 magazine titles from which to choose, many of which do not survive their first year of publication.

Time: The average person spends only five or six percent of his or her daily media time reading magazines.

Clutter: Magazines contain so much advertising that ad readership and recall is minimal. The typical magazine contains over 50 percent advertising, so there’s little opportunity for consumers to absorb both the editorial content and advertising.

Reach: Because of diverse readership and consumer readership behavior, most magazines miss most of their target audience. The average issue of Business Week reaches less than three percent of all professional managerial adults, and Good Housekeeping misses more than 85 percent of adult women.

Inflexible: Because of lead time, advertising must be prepared long before publication dates, prohibiting advertisers from responding instantly to changing market conditions.
Expensive: Increased distribution and production costs have forced magazines’ cost-per-thousand to almost double in the past ten years.

Magazine Plus Radio:

Radio reaches 94% of all magazine readers in the average day. Although adults typically only browse through a fraction of all the titles in the rack, Radio’s superior reach (95 percent of adults each week and 75 percent of adults each day) can draw attention to the magazine just for them…and your ad.

Radio can break through the ad clutter found in magazines by conditioning readers to identify with — and respond to — your magazine advertising.
You can improve on magazines’ low ad readership and recall scores by adding a cost efficient Radio schedule to your media mix. This way you can extend the reach against your target consumer and build the message frequency necessary to a successful campaign.

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Streaming Media - An Ideal Delivery System

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What exactly IS streaming media?

Webopedia.com defines it as follows: A technique for transferring data such that it can be processed as a steady and continuous stream.
Simply put, streaming is nothing more than a very efficient system for file delivery. Audio and video content that is streamed promises quick access to crucial content without the aggravating wait for files to download. Downloading requires that files be sent to the user's PC in their entirety before they can be played; MP3 audio is a perfect example of this. The files then remain on the user's machine until they are deleted.

Streaming continuously sends these same files, which have already been digitized, to the user's PC while the user is listening or watching. When the stream is ended, no data is left behind on the user's machine.

Streaming presentations can be fully interactive, too. Links can be embedded in the presentation providing the opportunity to direct your visitors to additional web pages or to that all important order form.

Streaming for Sales

WBC Imaging helps you substantially increase brand recall, brand awareness and positive brand perception by integrating streaming technology into your sales presentations. Streaming gives you the opportunity to deliver a powerful sales message when you can easily demonstrate your products or talk about your services.

Conclusion: Streaming combines the best of the Internet with the very compelling nature of broadcast media.

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A MUCH Overlooked Motivational Tool, Music!

Have you ever had the blue’s on a rainy evening and turned on the radio to “ I’m so excited and I just can’t hide … blaring at you or some other equally hot music that had a rhythm and beat that just made your feet, your hips your hands your head just start moving to the beat.

Suddenly you are alert your mood is lifted, your gloom and doom forgotten … you are ‘in to it BIGTIME’ Honey I do not know about you but music rocks my soul! LOL It gives me motivation and in motion!

Dale Calvert agrees.* When tracking the success of conferences with motivational background music Dale found that the one outstandingly unsuccessful conference stood out because of its TOTAL LACK of motivational music! WOW, what a testimony!

Are you online working your business today? Are you tuned in to Alan Munro? Maybe you should be. Also when your program/product is being offered is it done with the backdrop of motivational, hot music? Can a magazine motivate participation in this uniquely gyrating manner? HARDLY!

* Who is Dale Calvert? Glad you asked. LOL Dale Calvert ‘has walked the walk’ for over 20 years, accumulated 60,000 distributors and sold 120 MILLION DOLLARS IN PRODUCT from 1994 to 1998! SO DALE HAS EXPERIENCED THE POWER OF MUSIC FIRSTHAND!
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ALAN’S Sir Internet Radio ADVERTISING RATES:

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SiR Internet Radio Rate Card Specials
# Of Adverts Cost Per Advert

100 $50.00 $0.5

First 20 people that take this package will get 200 advert
50
$40.00
$0.8

First 10 people that take this package will get 100 advert
28
$30.00
$1.1

First 5 people that take this package will get 56 advert
13
$20.00
$1.5


5
$10.00
$2.0

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Membership:

Gold
$50.00


First 100 people that join the as Gold Members will pay $30

Silver
$25.00


First 50 people that join the as Gold Members will pay $15
Bronze
$12.50

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Receive 2 free memberships per 10 referrals!

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THERE ARE NO BETTER ADVERTISING OPTIONS AVAILABLE ANYWHERE TODAY FOR THE ONLINE ENTREPRENEUR!

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Contact: alan@worldsportsclub.info

Alan Tel: +27 11 475 2687 or +27 72 247 5203The website: http://www.worldsportsclub.info/


Do it Today!


WHO Am I? http://www.beverly-armstrong.active.ws